What is an Explainer Video?
An explainer video is a short animated film designed to explicate your company, products, services or complex ideas in simple, engaging, and meaningful ways that your audience can understand in just a couple of minutes.
Most of the explainer videos cover four key points:
The problem | The solution | The benefits | The features
Incorporating an animated explainer video in your business marketing campaign can help your company generate leads, foster brand awareness, reduce bounce rates, and increase conversions. One single video can help you solve setbacks! Not a bad deal, right?
How much does an explainer video cost?
When it comes to cost of an animated video, several elements come into play.
The most significant elements are….
The style | The length | The time duration
With that said, a fully customized explainer animation video may cost between 10,000 and 15,000 USD. A tailored video is a great investment to help you show the true value of your product or services and get everybody excited to start using it.
What are some key characteristics of an awesome explainer video?
- Clear and concise
- 1-2 minutes in length
- A focus on benefits not features
- Conversational tone
- Specific call-to-action